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Album Review: Snoop Dogg’s Ego Trippin’

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At age 36, is Snoop Dogg going though a mid-life crisis?

Perhaps.

Ego Trippin’ (Geffen, 2008), his recently released 9th studio album, seems to indicate as much. But aging in “rap years” is a little like aging in “dog years,” and therefore puts Snoop Dogg far beyond mid-life — he’s a legitimate O.G., with hits dating back to 1993’s “Who Am I (What’s My Name)?” Unfortunately, Ego Trippin’ proves that for some reason the Doggfather himself is the only one unable to see his status and security in the hip hop game clearly. It’s almost as if he feels he needs to apologize to us for his TRL hits and million-dollar record sales. But he doesn’t. Not to me at least.

Sure, LL made Deep Blue Sea and Rollerball, but that doesn’t negate the importance and weight of “Mama Said Knock You Out” or “Around The Way Girl.” Yes, Ice Cube may have starred in every cheesy black comedy released in the past ten years (not counting Friday, ’cause that shit was dope), but he’s still a founding member of N.W.A. — the inventors of West Coast hip hop. (Sorry, ‘Pac). And while Snoop may be “guilty” of making more of his millions off “hip-pop” records and commercial appearances than his true to the blue Crip songs, he’s given us some great music — both poignant and serious, as well as fun and party-rockin’ — and been a great character in the hip-hop community. But somewhere in the making of the perhaps misnamed Ego Trippin’, Snoop appears to have lost his way, turning out a product more reminiscent of other artists than of himself, and haphazardly filling the voids between alter-egos disappointingly, with surprisingly unremarkable tracks. Perhaps this is why Ego Trippin’ had the lowest first-week sales numbers (137,00 units) of any Snoop Dogg solo album in history.

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