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Posts Tagged ‘Beertender

Do TV Commercials Ruin Good Songs? (Yeah, Pretty Much)

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This week I was planning to write about Chicago pop-experimentalists, Walter Meego (the cool guys in the glasses), whose first studio album, Voyager (Sony 2008), was released last month. (Yes, Walter Meego is actually two people. No, neither one is named Walter or Meego). Unfortunately, an unexpected monkey wrench was thrown smack into the middle of my best laid plans.

Here’s what happened: I was watching some soccer on TV over the weekend when a new Heineken commercial promoting their idiotic “Beertender” home mini-kegerator came on. I guess it might not be so idiotic if Heineken didn’t taste like unfiltered Dutch canal water. But it does. So as far as I’m concerned it’s idiotic. Anyway, the song featured prominently in the “Home Bars” ad spot in question (watch the ad here) brought an instant scowl to my face. “Those Heineken beer-Nazi sonofabitches,” I said to no one but the television, “they jacked my fucking song — already.” The song was Walter Meego’s “Forever,” which just happens to be my favorite Walter Meego song. (Listen to it here).

Sonofabitches.

Now, it was ruined. Forever. “Forever” was ruined forever. Or so I felt. My favorite song from a relatively new and largely unknown experimental pop group (what the hell is experimental pop anyway?) had been reduced to nothing more than another cheap cog in the beer world’s mega-marketing wheel of death and societal detriment. Weren’t alternative/indie musicians like Walter Meego supposed to tell advertisers to fuck off when asked to use their songs anyway? What gives?

At first I wished that I had just never seen the commercial. That would’ve made everything okay. Unfortunately my Men In Black “Flashy Thing” has been broken for years. (Except when it comes to finding my keys). So that option was out.

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