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Posts Tagged ‘Men In Black

Do TV Commercials Ruin Good Songs? (Yeah, Pretty Much)

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This week I was planning to write about Chicago pop-experimentalists, Walter Meego (the cool guys in the glasses), whose first studio album, Voyager (Sony 2008), was released last month. (Yes, Walter Meego is actually two people. No, neither one is named Walter or Meego). Unfortunately, an unexpected monkey wrench was thrown smack into the middle of my best laid plans.

Here’s what happened: I was watching some soccer on TV over the weekend when a new Heineken commercial promoting their idiotic “Beertender” home mini-kegerator came on. I guess it might not be so idiotic if Heineken didn’t taste like unfiltered Dutch canal water. But it does. So as far as I’m concerned it’s idiotic. Anyway, the song featured prominently in the “Home Bars” ad spot in question (watch the ad here) brought an instant scowl to my face. “Those Heineken beer-Nazi sonofabitches,” I said to no one but the television, “they jacked my fucking song — already.” The song was Walter Meego’s “Forever,” which just happens to be my favorite Walter Meego song. (Listen to it here).

Sonofabitches.

Now, it was ruined. Forever. “Forever” was ruined forever. Or so I felt. My favorite song from a relatively new and largely unknown experimental pop group (what the hell is experimental pop anyway?) had been reduced to nothing more than another cheap cog in the beer world’s mega-marketing wheel of death and societal detriment. Weren’t alternative/indie musicians like Walter Meego supposed to tell advertisers to fuck off when asked to use their songs anyway? What gives?

At first I wished that I had just never seen the commercial. That would’ve made everything okay. Unfortunately my Men In Black “Flashy Thing” has been broken for years. (Except when it comes to finding my keys). So that option was out.

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Sam Sparro – Complex or Confused? (Part II of II)

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(If you haven’t read last week’s post, “Sam Sparro – Complex or Confused? Part I of II,” click here to backtrack to it before reading Part II below).

First let me start by apologizing for taking so long to get you guys Part II of the Sam Sparro story.

Frankly, I blame the drugs.

(And Hillary Clinton).

That being said, buckle up for the longest post of all time. But I’m throwing in links to all the songs, as well as a few pictures to make up for it. Okay, here we go………

So I realize that giving up Sparro’s excellent first single, “Black and Gold,” as an introduction to his music is a little like having sex on the first date — I gave up the goods without making you work for them. But as is often the case after people have sex on the first date, I wasn’t merely placated or satisfied by hearing “Black and Gold,” rather my appetite was whetted, and I was left wanting more. (Um, more Sam Sparro, that is). If anything, “Black and Gold” succeeded in roping me into the house of mirrors that is Sam Sparro. Now, I was trapped.

But how does the rest of his first album hold up in comparison to its lead single? Does it pale or do the other tracks back it up? Exactly what kind of music does this kid make anyway? And what of the God references? Was “Black and Gold” a one shot deal that just happened to be about Sparro’s search for God? Or would I discover the world’s first “Electro-soul spoof-disco-pop mixed with religious-funk-house” album, with lyrics wrought with religious references and questions at every turn? Because while I like to consider myself as having an eclectic and wide-ranging musical taste — and with apologies to the elder Mr. Falson — Christian Rock just isn’t among my preferred genres, nor do I plan on making it one.

Well the truth is, Sparro’s self-titled album is, not surprisingly, much like he is — it’s a true reflection of himself. Not an exact reflection, that isn’t what I mean. But an honest reflection, a real one. Shrouded in mixed signals yet entirely open to interpretation. Questioning, yes, but only in his authoritative and ever-urgent voice. Bouncing from one genre to another, with only ambiguous connections in between. Serious and introspective in one moment, then bubbly and ridiculous in the next. A God-fearing man of faith who also happens to smoke mad weed. Maybe. Who hides his pain behind fun, friendly, and sometimes silly dance tracks. In other words, Sam Sparro the album and Sam Sparro the man are both, well…..consistently inconsistent. Complex and confusing. Unsurprisingly surprising. (Now how’s that for confusion?)

But that isn’t to say there’s no meat left on the album’s bones after “Black and Gold.” True, it is quite easily the best track on Sparro’s album — I’ll tell you that right up front. But that’s largely due to its accessibility. The track just somehow works, and you don’t even have to think about why. And though three different listeners might put “Black and Gold” in three different genres of music, none of the three would find themselves saying, “What the fuck am I listening to?”

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